The overall rule for PowerPoint presentations is KISS: Keep it short and simple, both for layout and content.
Do – Use color to communicate
Color can set a mood, show priority, or emphasize information. Here you can find more about the psychology of color: http://www.sensationalcolor.com/color-meaning-symbolism-and-psychology/
Don’t – Too many colors
Keep your palette simple. Four different colors are usually sufficient.
Don’t – Use complementary colors
Fully saturated complementary colors (red/green; blue/orange; yellow/violet) will appear to vibrate when placed next to one another.
Don’t – Bright background colors
Using bright background colors will strain your audience’s eyes.
Do – Bullet pointing with the 6/6 rule
Always align bulleted items flushed left. Use a maximum of six short, clear bullets per slide and a maximum of six words per bullet.
Don’t – Load slides with text
Presentations are not term papers. Avoid putting too much text on a slide. Use one slide per idea.
Do – Consider your audience’s needs
Bear in mind: What do you want to achieve? Who are you talking to? A vivid, flowery template is maybe good to sell flowers, but it’s distracting if you are talking about scientific topics. Choose a clean, professional template with a straightforward style.
Do – Keep a consistent look throughout your presentation
Use the same font, size, color, and capitalization format within a given information group, e.g. title, bullet points, text body.
Don’t – Unnecessary layout elements
Avoid fancy borders, distracting fonts, and background graphics that aren’t clarify your message.
Don’t – Too many animation effects
They can be very distracting and make you look like a show-off.
Do – Select fonts for readability
Sans serif fonts are easier readable when projected.
Do – Select optimal font size
Titles > 32 pt with 5 words or less; Text > 20 pt
Don’t – Unnecessary typography
Avoid italics, bold, underlines, quote marks, all-caps, and parenthesis. Your voice should provide the emphasis.
Do – Add interest with images
An expressive image catches the attention and helps to memorize the content.
Do – Use data labels
Keep data labels horizontal so that they can be easily read by your audience.
Don’t – Use images as stopgap
Use images only to support your message and not simply as a space filler.
Don’t – Use excessive outlining
Too many borders, lines, and arrows can be distracting. Low-contrast boxes are a better choice.
Don’t – Use superfluous gridlines
Besides the fact that they are rarely elegant, they distract the audience’s attention.
Don’t – Use three-dimensional bar charts if not necessary
See superfluous gridlines…
Do – Have fun when creating your next ppt presentation and a lot of success!
Further information? www.ansus-consulting.com | Communication and Thinking Skills